online event
Intellectual Property Matters: A spotlight on Southeast Asia
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Southeast Asia is an increasingly important engine of global growth and a key partner for the UK. Hear top tips on how to ensure your intellectual property is protected when selling to this region of the world.
What you’ll learn
- understand the intellectual property (IP) landscape in Southeast Asia
- how to identify and protect critical business assets
- how to implement practical IP strategies for sustainable growth
Description
Did you know that intellectual property (IP) protection is positively associated with various indicators of business success?
This focused session on intellectual property (IP) is designed to empower you with the knowledge and strategies you need to leverage IP effectively when expanding into Southeast Asia. Southeast Asia's fast-growing, innovative economy make it an essential partner for the UK in delivering investment and jobs.
We will highlight the importance of protecting your business assets, provide actionable insights and share practical tools for you to safeguard your innovations and brands.
Whether you are new to exporting or looking to grow your business in the region, this session will equip you with critical IP strategies for sustainable success in the dynamic Southeast Asian market.
Speakers
Christabel Koh
UK Intellectual Property Adviser to SE Asia, British High Commission, Singapore
Since her appointment as IP attaché in 2013, Christabel has been a key advocate for British businesses, offering strategic guidance on IP protection across the region. She is committed to promoting IP best practices and supporting businesses across sectors to leverage their IP for sustainable growth and export success.