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How to sell your services overseas (Part 2 of 2)
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An opportunity to focus on issues affecting the export of services.
What you’ll learn
- communication challenges and opportunities in the sale of services
- how to adapt your services for international delivery
- the different routes to market for services companies
Description
Please note that we're transitioning from our Essentials series to our new How To series, beginning in January 2025. The recordings of our previous Essentials sessions will be available for you to view until the end of January 2025.
We’ll build on the practical considerations outlined in the first section by outlining more strategic considerations for services companies. We’ll discuss the ways in which cultural differences can impact a services market, and how to rethink your delivery to suit local requirements.
We’ll go on to outline communication imperatives, such as how to make your service real for customers and how to build lasting, effective relationships. Finally, we’ll touch on some of the routes to market available to services companies, such as franchising or working with local delivery partners.