online event
Fuel your business growth: through driving more sales
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Want to increase the amount of sales your business makes? It's crucial to understand your customers and how you can get them to buy from you. Join us for top tips on how to convince more customers to buy from you.
What you’ll learn
- Learn how to use customer personas to focus your marketing communications
- Understand the emotional and logical decisions customers make when buying
- Understand the reasons why customers buy from you, rather than your competitors
Description
Marketing generates interest in your products and services, but it is sales that convinces someone to buy from you. Your sales strategy outlines the most effective and efficient way of converting people who might buy from you into real, regular paying customers.
This session will explore and explain how you can fully understand your customers, and how they behave when buying at each stage of the sales funnel. We'll cover how you can then use these helpful insights to drive bigger and better sales, and ultimately increase the size of your business.
Speakers
Peter Gaunt
Senior Business Growth Adviser, Greater Manchester Growth Hub
Peter is a sales, business development and strategy specialist with over 40 years' experience in SMEs and multi-national corporates, including over 25 years senior management experience up to director level.
He has worked within three high growth SMEs and in senior roles within two high growth divisions of larger companies. He has worked for 25 years on small & medium-sized business support programmes as coach, trainer and programme manager.