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Flavours of Arabia: Exploring the Vibrant Saudi Food and Drink Sector

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Looking for somewhere new to sell your food and drink products to? Join us to find out why Saudi Arabia should be at the top of your list.

What you’ll learn

  • understand the trends driving demand in the Saudi food and drink sector
  • identify potential business opportunities for UK food and drink producers to grow in Saudi Arabia
  • navigate regulatory requirements and best practices for entering the Saudi market

Description

Join us to explore the opportunities in the booming food and beverage industry in Saudi Arabia, where the appetite for imported goods is rapidly growing. In particular, the consumption of organic, gourmet and health food products by Saudi customers is expected to reach more than $27 billion.

In this session, our in-market experts will be providing valuable insights into the emerging market trends, consumer preferences, and the rich opportunities available in the Saudi Arabia market.

Our experts will also be providing an overview of the regulations you need to follow to to register your products, and you will be able to hear from a Saudi retailer on their key advice on how to sell in Saudi Arabia.

Whether you are new to selling overseas, or looking to broaden your reach in the Gulf region or Saudi Arabia, then this session will provide essential knowledge and actionable advice to get started with selling your food and drink to this exciting market!

Speakers

Yamish Yakoob

Senior Trade Adviser – Retail, Food & Drink, Department for Business and Trade, Riyadh, Saudi Arabia

Yamish leads on the strategic direction for the retail and food and drink sector in Saudi Arabia.

Mohammed Abdullah AlBaiti

Trade Advisor – Middle East & Pakistan Region, Department for Business & Trade - Riyadh

Mohammed is an IM Advisor based in Riyadh with previous experience in the Financial, Professional Services & Investment team at the British Embassy Riyadh. Prior to that, Mohammed worked as a Financial Advisor for SABB and National Bank of Emirates Dubai within the credit cards department. He also worked for a few years as a Sales Representative and Financial Advisor for Al-Nayfat Financial Company as a representative for the personal loans department.

Dr. Mohamed Elkhishin

Global Food Programme Manager, Intertek Governmental and Trade Services

Extensive knowledge and expertise in the food industry, with over 18 years of experience, including working with leading producers such as Fontera and Synlait. Additionally, he has worked for different international organizations like USAID and UNIDO for developing food trade regulations for countries in Africa and Middle East

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