online event
Delivering sweet delights to the world: Exporting insights from Truede, a Midlands based luxury confectionery company
In the food and drink industry and want to be inspired to grow your business overseas? Come and hear the advice and top tips from Zeynep Turudi who has successfully sold her authentic luxury confectionery to 35 countries across the globe.
What you’ll learn
- Understand the key steps in developing an export strategy
- Discover proven strategies and tips to navigate common obstacles in exporting
- Gain inspiration and motivation from a real-world success story of a UK company’s journey to become a global exporter
Description
Join us for an enlightening webinar with Zeynep Turudi, Founder and Managing Director at Truede Limited. Truede specialises in producing Turkish Delight, wafers, and dark and milk chocolate spoons.
Truede's products are sold in 35 countries across the world, including in Europe, the USA, UAE, Jordan, Qatar, Oman, Australia, New Zealand, India and Hong Kong.
In this exclusive event, Zeynep will share her story of how she founded her company in her home garage in 2003, and has seen the business grow over the last 20 years, with 5,000 retail spots in the UK alone. Zeynep will share her expertise, insights and real-world experiences to help you navigate challenges, identify market opportunities and build confidence in expanding internationally.
Speakers
Zeynep Turudi
Founder & Managing Director, Truede Limited
Coventry-based businesswoman, Zeynep Turudi, founded her company Truede Ltd in her home garage in 2003 and has seen the business grow over the last 20 years, with 5,000 retail spots in the UK alone and exports to 35 countries.
The company boasts a range of authentic luxury confectionery, from handmade Turkish Delight to Roasted Chickpeas snacks – sweet and savoury, with products made from natural clean ingredients and authentic recipes. Making them Vegan & Gluten free.
Export has been a part of the company's DNA since it was set up, Zeynep says “The help of DBT has been instrumental in its rapid expansion over recent years. Up to 40% of the business has been through exports and export sales have increased by 70-80% year on year. The support received from DBT is responsible for 25% of the growth”.