online event
Deciding your pricing strategy and routes to market for overseas sales
Already joined the UK Export Academy? Sign in
Understand how to price your goods and get them in front of your customer.
What you’ll learn
- the different elements of pricing for export and available costing options
- the different routes to market
- how to identify a suitable agent or distributor
Description
Whether you are exporting goods or services, this session will help you understand how to make strategic decisions for your business. We’ll begin with a discussion on the different factors that affect your costs when serving overseas customers. We’ll also touch on the different pricing models you may wish to consider and think about how to research for price.
Next, we’ll outline the different routes to market – should you work directly with customers, or should you engage somebody else to help? And finally, we’ll talk through how to identify a suitable agent or distributor and the due diligence considerations when working with partners.
Speakers
Rimante Bang
UK Export Academy Adviser, Department for Business and Trade
Rimante has worked for a range of private and public sector organisations both in the UK and overseas. She has over 20 years of both import and export experience in various international markets, including 16 years living and working in South Korea, which allowed her to gain invaluable exposure to Asian markets and business culture. She has experience across retail, education, consumer electronics, food and nutraceutical sectors.