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Deciding your pricing strategy and routes to market for overseas sales
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Understand how to price your goods and get them in front of your customer.
What you’ll learn
- the different elements of pricing for export and available costing options
- the different routes to market
- how to identify a suitable agent or distributor
Description
Please note that we're transitioning from our Essentials series to our new How To series, beginning in January 2025. The recordings of our previous Essentials sessions will be available for you to view until the end of January 2025.
Whether you are exporting goods or services, this session will help you understand how to make strategic decisions for your business. We’ll begin with a discussion on the different factors that affect your costs when serving overseas customers. We’ll also touch on the different pricing models you may wish to consider and think about how to research for price.
Next, we’ll outline the different routes to market – should you work directly with customers, or should you engage somebody else to help? And finally, we’ll talk through how to identify a suitable agent or distributor and the due diligence considerations when working with partners.