online event
Gain the cultural confidence to thrive in doing business with the US market
Want to win a new deal with US customers? Then you need to know how to navigate US business culture, overcome cultural differences, and enhance communication for export success.
What you’ll learn
- Learn about the business attitudes and values in the US
- Practical tips when trading with customers based in the US
- Learn about US e-commerce and how to make it successful
Description
The United States is the largest, most competitive and technological advanced economy in the world. It is also the UK’s top export destination. There are many benefits of trading with the US, including low regulatory barriers, minimal language barriers, access to global supply chain, which can lead to exports for other markets and a strong rule of law. However, do not be fooled by our common language, there are a multitude of culture-defining differences between the UK and the US which can impact on business.
This webinar will help you deal with cultural differences and improve your communication with counterparts and customers in the US by giving insights into the main principles of the business culture in the country.
We will also discuss the importance of localisation which can help you tailor your marketing to the needs and preferences of your target audience which will increase your chances of success. Knowing your way around the dos and don’ts in the US business culture will help ensure that you make the most of the opportunities that exist in this highly attractive market.
Speakers
Gerti Willis
Communication & Culture Adviser, Department for Business and Trade
Gerti has over 25 years of experience negotiating contracts with language trainers from many countries and cultural backgrounds which has given her in-depth knowledge of cultural diversity. She has previously worked in Germany for an organisation setting up Fair Trade projects in Kenya, India & Sri Lanka.
Gabriela Lemoine
founder and CEO, Accentus Language Services
Originally from Córdoba, Argentina, Gabriela Lemoine is the founder and CEO of Accentus Language Services. Gabriela is a Fellow of the Chartered Institute of Linguists in English and Spanish and she holds an MBA. She served as the first president of the Argentine Association of Language Services (AASL), as Secretary at the Association of Language Companies (ALC) in the USA, a Council member at the Association of Translation Companies (ATC) in the UK, and is an advisory board member at the American Chamber of Commerce in Argentina. With a 25-year background in languages, software engineering, innovation and entrepreneurship, she is a popular international presenter on business and technical topics appealing to both linguists and company owners.