online event
Business culture in Belgium
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If you’re considering selling your products or services in Belgium or establishing a partnership with a Belgian company, this webinar is designed to help you strengthen your understanding of Belgium’s business culture.
What you’ll learn
- Learn about the political and cultural landscape of Belgium
- Learn about business attitudes and values in Belgium
- Practical tips when trading with Belgian customers
Description
Belgium, known for medieval towns, Renaissance architecture and headquarters of the European Union and NATO. It boasts an incredible logistical network, a highly-skilled multi-lingual workforce and high disposable income. When thinking of Belgium, one thinks immediately of Brussels as the European capital, but the different cities and regions all have something to offer.
Belgium is a trusted and longstanding trading partner of the UK and it offers plenty of opportunities in FMCG, renewables, technology, chemicals, and healthcare sectors just to name a few.
Join us and you will learn how to avoid ‘faux pas’ / ‘stommiteiten’ and build successful business relationships. The session will explore key aspects of Belgian business etiquette, ethics, and effective relationship management with Belgian counterparts. Understanding the do’s and don’ts of Belgian business culture will empower you to seize the opportunities and thrive in this market.
Speakers
Mathieu Vanoverberghe
Head of Trade Department, British Embassy, Brussels
Mathieu is a West-Flemish born – now Antwerp-residing enthusiast of foreign relations and international trade. Following his Masters in Political Sciences and International Law, Mathieu worked his entire professional career at various diplomatic missions in Brussels, promoting foreign trade to Belgian buyers. Encompassing a broad range of sectors and niches, Mathieu has worked in financial and professional services, security and defence, telecom and technology, healthcare and FMCG just to name a few. Mathieu thrives on the energy that is generated when the right connection is made between a foreign producer and a domestic buyer.