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Are key words still key? How to use search to increase your international web traffic

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In a constantly changing digital marketing environment, are keywords still key to success in achieving business goals?

What you’ll learn

  • How to approach keyword research
  • Measuring success
  • Reporting results

Description

In this session, Footprint Digital will be tackling this question and guiding you through some of the changes, but also consistencies, in how best to approach keyword research and targeting as we approach a ‘cookieless future’.

From the session, attendees will come away with an understanding of how to approach keyword research and important mistakes to avoid. Alongside this, the Stephen Job will cover the question of measuring success with regards to keywords and reporting: how can you test and measure your approach in line with your business and marketing goals?

Speakers

Charlie Garnham

Digital Trade Adviser, Department for Business and Trade

Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.

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