Online event
AI translation: when should you use it when selling overseas?
Monday 12 May at 2:00PM
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Want to know how accurate AI translation really is? Join this webinar to find out when you should and when you can use it when exporting and dealing with documentation in foreign languages.
What you’ll learn
- the key factors that determine how accurate AI translation is
- understand the impact of AI-generated translations on target audiences
- learn when AI translation is suitable for your international business communications
Description
This session will help you establish the suitability of AI technology for different text types and whether to use it for your global communications and export operations.
The latest AI-translation / MT translation systems are said to be around 80% accurate.
According to the study “How Accurate is AI Translation? A Data-Driven Study for Businesses (2025)” conducted by AST Language Services Ltd, in which they analysed 9,000 words from documents of different text types (creative, corporate, journalistic, persuasive, technical, legal) from various industries, on average per 500 words translated by AI, there will be 49 errors of varying severity. That’s almost one error in every 10 words.
In this session we take a deep dive to find out how accurate AI translation is and what this means in terms of AI’s fitness for purpose for a range of business translation and international communications scenarios. We will also examine the latest advancements in AI translation models.
Speakers
Andrew Schlich
Managing Director, AST Language Services Ltd.
Andrew is the Founder and Director of AST Language Services, a boutique UK translation company. He has over 25 years of experience successfully navigating the UK translation market.
Andrew has a long track record of managing client relationships with large international organisations, UK SME exporters and UK public sector bodies and NFPs.