online event
10 Things you need to know about Asia Pacific Region
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Shine a light on lesser-known but significant aspects of the Asian Pacific market using success stories and case studies of UK companies in APAC.
What you’ll learn
- Practical insights into APAC’s business environment.
- Identification of specific growth sectors and opportunities.
- Understanding of DBT’s resources and support mechanisms.
Description
As part of the Indo-Pacific Roadshow 2025 initiative, this webinar will serve as the inaugural Asia Pacific event to generate awareness and excitement among UK companies about the roadshow’s objectives. The APAC Region, with its dynamic and diverse economy, offers a wealth of opportunities across sectors. However, there are nuances and evolving trends that many UK businesses might not be fully aware of.
Speakers
Martin Kent
HM Trade Commissioner for Asia Pacific, Department for Business and Trade (DBT)
Martin was appointed His Majesty’s Trade Commissioner (HMTC) for Asia Pacific in September 2023. He joined from an interim posting as the Minister and Deputy Head of Mission in the British Embassy Tokyo.
Martin previously served as a Director within the Department for Business and Trade, prior to which he was HM Deputy Trade Commissioner to Africa, based in the British Embassy Cairo. Martin joined the Civil Service in 2015 as the Deputy Director for Global Operations at UK Trade and Investment (UKTI).
He started his career at the Boston Consulting Group (BCG) in London and worked mainly overseas with multinational companies, including extended periods in Australia and Singapore.