Thinking of starting to sell overseas or perhaps selling into a new market? Undertaking carefully planned market research could be key to your success. Join this series to learn more!
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Learn fundamental market research skills
Hosted by our in-house expert
Can't watch live? Catch a recording instead
Understand how to pick your first (or next) export market
Learn how to set up an effective programme of market entry research
Explore how to conduct desk and in-market research to inform your market entry strategy
Pick and choose the events that suit you, if you can't make it live, catch the recording after the session!
Explore how a simple data driven approach will help you to prioritise the right export markets for your product or service.
Understand the fundamentals of setting up an effective programme of market research to inform your strategic decisions.
Learn how to employ market research techniques during a market visit including who to speak to and what to ask them.
Kerry Stagg heads up the International Market Research team for the Southern England Region at the Department for Business and Trade and has been supporting UK exporters with DBT for over 10 years.
A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots and food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.
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