Entry Guidance
Tips on writing a nomination
Each category will be judged by a panel of experts from the Department for Business and Trade (DBT), Lloyds Bank and the Chartered Institute of Export and International Trade. We asked some of them for their advice on what makes a good Made in the UK, Sold to the World Awards entry.
- David Riches, Deputy Director of Financial, Professional and Business Services at DBT
- Glen McMahon, Head of Technology and Advanced Manufacturing at DBT Northern Ireland
- Linda Magee OBE, Health Innovation and NHS Sector Specialist at DBT
- Marco Forgione, Director General of the Chartered Institute of Export and International Trade
- Tony Sims, Deputy Director of Education at DBT
General advice
- Carefully read the question, then read it again and consider your answer in the context of the awards criteria. Judges are keen to see not just what businesses have accomplished, clearly stated with supporting evidence, but also how they accomplished it.
- Answer the questions clearly and concisely – it’s obvious but many people don’t do this unfortunately. A second pair of eyes often helps; ask a trusted colleague to read your nomination before you submit it.
- Give as much detail as you can in each answer (within the word limit) to provide a complete picture for the judges.
- Write your answers in paragraph form (not bullet points), with line breaks between paragraphs.
- Although it shouldn’t take long to complete the entry form, it’s also not a two-minute job, so don’t leave it until deadline day. A rushed nomination is unlikely to do justice to your exporting achievements.
Tell a clear and compelling story
- Set the scene by briefly summarising your business and explaining how your product/service came about and what it does.
- Tell a story that is compelling, captivating and easy to understand. Tell it with passion and pride, but without hyperbole. Include any lessons you’ve learned along the way.
Evidence your outcomes
- Demonstrate how selling internationally has helped grow and improve your business – including the effect it’s had on jobs and turnover – with examples and robust, statistical evidence.
- Include the positive impact and export-driven transformative changes on company culture, skills development, employee enrichment, product and service innovations, and differentiation.
Demonstrate innovation
- Articulate how you used an innovative approach to penetrate a market or successfully navigate a significant challenge, or how you made adaptations to market conditions.
Make your nomination stand out
- Did you manage to break into an unexpected market? Did you overcome any unusual or difficult challenges to win an export contract? Did you take an approach that centred on seasonality or sustainability? These are just some of the ways you can make your entry distinctive, by detailing what you did and how you did it.
- If there is anything unique and/or inspirational about your exporting success story, make sure to include it.
Good luck!
Deadline for submissions: 23:59 on 9 March 2025.
Winners announced: June 2025
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