Opportunities in European markets

European city sence

We have a range of market intelligence that can help you understand which sectors might be in demand in particular European countries. If there's demand for your sector, this could be worth exploring further.

Our teams combine local knowledge with trend forecasting to spotlight in-demand sectors in specific countries.

You can see which European markets have specific opportunities across a range of different sectors, including guidance on doing business in those countries.

Sector Opportunities


Food and Drink

  • Belgium holds Intradfood, a biannual quintessential fine food fair.
  • In the Netherlands, there are opportunities across plant-based meals, dairy alternatives, spirits, organic food, as well as private label products and healthy snacks.

Smart Cities

  • Emerging projects in Malta and other forward-thinking locations provide significant opportunities for UK companies to pursue.
  • Lithuania's infrastructure sector, including construction, railway, air and sea port projects.

Retail

  • Romania's dynamic retail sector is raising awareness of UK products.
  • Germany is the largest consumer market in Europe, with demand for homewares and interiors, personal care, cosmetics, DIY and gardening.

Construction and Infrastructure

  • In Norway, the government is investing heavily in infrastructure, including airport developments, rail network upgrades, track and road construction.
  • In  Sweden, the Stockholm region alone has planned housing investment worth €60bn by 2040. Sweden also aims to further modernise its railway network.

Technology

  • Denmark has a culture of innovation and is a receptive market to UK tech products and services.
  • The digital economy in France has more than 100,000 tech startups.
  • The success of Estonia’s e-governance and start-up scene provides plenty of opportunities for UK businesses to cooperate with cutting-edge innovation and technology companies.

Automotive

  • Serbia has large deposits of lithium-borate, which is used in a vast array of products, most notably, batteries for hybrid and electric cars.
  • A significant proportion of Slovakia's workforce is employed in the automotive sector, leading to excellent openings for UK companies.
  • Growth in markets with a focus on future mobility, such as electric vehicles in Europe.

Financial and professional services

  • Finland has a large industrial and service industries base. Key areas of demand include telecommunications, computer and information services, transport, travel and the provision of other business services.
  • The UK’s world-class banking and finance sector has potentially huge opportunities in Austria and the surrounding region.

Life Sciences

  • Hungary’s life sciences sector has much to offer UK businesses. There are opportunities in joint research and development (R&D) projects and for services throughout the supply chain.
  • The Italian National Health System (SSN) is going through reforms and modernisation to take on the challenges of its ageing population. The focus on prevention and outpatient care creates public and private sector opportunities.

Renewable Energy

  • Bulgaria is spending several billion euros to diversify energy supply to meet climate change targets.
  • Portugal is looking to become carbon neutral by 2050 and have announced €13 billion investment towards clean energy projects.
  • Spain is one of the largest recipients of EU regeneration funding, which is boosting growth in renewable energy adoption in market.


Explore opportunities for your sector

Visit our market guides for more of a deep dive into specific opportunities in different European markets. Ensure your export plan is aligned with the biggest areas of opportunity for your sector.

Tailored support for established exporters

Depending on your circumstances, DBT may be able to provide more tailored one-to-one support for your business.

We're interested in hearing from UK businesses who:

  • Have an export plan.
  • Are operationally ready to do business internationally or established already.

Our export support team can explain further support options for your business.

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