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Series

Digital Edge: Elevate your online presence

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Are these events right for you?

  • Perfect for you, regardless whether you have a small start-up or well established company

  • Delivered by digital marketing experts

  • Watch live or catch a recording

Number of webinars
9
Webinar length
1 hour per session

Join our digital trade experts and learn something new to boost your online sales!

  • Learn how to build a cohesive digital strategy

  • Explore the latest techniques to improve your website and refine your content

  • Learn the importance of social media and how you can tailor your message

Events in this series

Whether your customers are local or global, this series will help you understand SEO frameworks, how to create engaging content, managing social media channels on a budget and much more. Book onto all sessions, or dip in and out - it's up to you!

1. Build a digital marketing strategy to drive sales and grow your business

Explore core digital marketing methodologies to cost-effectively increase, tap into and capitalise demand

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2. Six steps to adapting your website for a global audience

Get six clear steps to ensure your website reaches the audiences you need to reach, where ever they may be.

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Six steps to adapting your website for a global audience

Online event

3. Master international content marketing

Explore practical and scalable content methodologies that can help brands of all sizes attract relevant traffic, build trust amongst customers and facilitate sales.

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4. Manage your international Social Media presence on a budget

Become a social media ninja and learn top tips and effective strategies on how to grow the reach of your business amongst global customers, on your social media channels.

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Managing global social media channels on a budget

Online event

5. Top tips on using LinkedIn to generate more leads

Wondering how you can use LinkedIn to find more customers? We'll be providing advice on utilising LinkedIn for lead generation and engage your way to success on an scale.

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LinkedIn: The Ultimate Lead Generator

Online event

6. Find new customers by selling on Instagram

Join us for an easy guide to maximising the power and potential of Instagram to boost reach of your business and sell your products or services to customers around the world.

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Effective Instagram for international audiences

Online event

7. Understand the fundamentals of international SEO

Learn how to make your website more visible and increase your sales, through maximising Search Engine Optimisation (SEO).

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8. Choosing the right social media platforms for your audience

Explore the social platforms that could help you reach your target customers, and more importantly, the right ones for your business and its growth.

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Choosing the right social media platforms for your audience

Online event

9. Converting followers into customers

Find out how to reap the rewards of good social engagement by turning those likes into paying customers.

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Converting followers into customers

Online event

Speakers

Our trainers have many years of experience in supporting businesses perfect their digital strategies. They can offer specific guidance and advice on the many topics required to engage with a local and global audience.


Charlie Garnham supports British businesses with their digital presence in her role as a Digital Specialist at the Department for Business and Trade. Charlie loves talking about website UX, SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners.


Martin Calvert is a Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.


Edwina Mullins is the co-owner and director of SocialB, with 20 years' experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors.


Chlöe Davison is the Search Social Manager at Peaky Digital, bringing over 6 years of digital expertise to the table. Chlöe is passionate about helping brands reach their full potential on social media, exposing the secrets behind email marketing and all things data-related.

Unlock your export potential

Join the UK Export Academy for instant access to live events with Q&A, and event recordings available on demand.

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